Perspectives
Most automotive marketing problems have more than one solution.
These are ours. If they resonate with you, we should probably chat…
Why good automotive sales meetings still go nowhere
A good automotive sales meeting can be surprisingly misleading. The customer understands the product, the questions are positive and there is enough interest to talk about what happens next. Then the opportunity slows down.
Often, the explanation sits elsewhere inside the customer. Automotive buying decisions travel through engineering, programme, procurement, quality, finance and leadership, gathering new questions as they go. The person you convinced in the first meeting may now have to convince several people you will never meet.
Understanding those hidden conversations changes how you prepare for meetings, follow up, build sales material, support internal champions and respond to RFQs. At Six Lines, we call the people around those conversations the Decision Room.
Synthetic Fuels: The tipping point where e-fuels either mature or stall
Synthetic fuels keep appearing in the same places. They show up when someone wants to rescue internal combustion from a deadline. They appear when an OEM wants to signal openness without changing its product plan. They surface when motorsport wants to prove it can stay relevant. They arrive in policy documents when aviation tries to find a route to lower emissions that still fits inside today’s aircraft and refuelling system.
Because they keep appearing as a supporting character, the market still struggles to place them. People argue about efficiency, scale, cost, and intent, and then the conversation slips back into the EV debate and loses its focus.
This matters because synthetic fuels are entering a risky stage. The engineering is moving into industrial projects, the capital is serious, and the timelines are long. But the public story is still unstable, which keeps the category feeling optional. When a technology needs years of investment to mature, being treated as optional is a significant commercial problem…
Automotive Consultancies: How to survive OEM budget cuts
When budgets tighten inside OEMs, automotive consultancies are often the first line item to be questioned, because it is far, far easier to pause external support than cut internal headcount.
Suddenly projects get delayed, scope is reduced, spending gets deferred and your emails stop getting replies. From the outside, consulting looks flexible, but from inside the OEM, you start to look optional. You’re a luxury they can’t afford…