Perspectives
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Most automotive marketing problems have more than one solution. These are ours. If they resonate with you, we should probably chat.
Automotive Consultancies: How to survive OEM budget cuts
When budgets tighten inside OEMs, automotive consultancies are often the first line item to be questioned, because it is far, far easier to pause external support than cut internal headcount.
Suddenly projects get delayed, scope is reduced, spending gets deferred and your emails stop getting replies. From the outside, consulting looks flexible, but from inside the OEM, you start to look optional. You’re a luxury they can’t afford…