Automotive marketing
fixed.
Six Lines Automotive Marketing Agency
At its core, Six Lines grew out of the automotive world. Our team has decades of hands‑on marketing experience in both B2C and B2B within the automotive industry.
We help automotive businesses turn technical products, long sales cycles, and fragmented audiences into clear marketing messaging and strategy that drives the right enquiries.
From car dealers and OEMs to Tier One suppliers, mobility start-ups, motorsport suppliers and infrastructure providers, we provide practical marketing support shaped around how the automotive industry actually works. That means clarity before campaigns, substance before scale, and decisions backed by insight rather than guesswork.
Our role is to simplify complex engineering messaging, sharpen positioning, and improve how your next clients move from first contact to commercial conversation. Whether you need focused support, ongoing input, or help launching something new, we work as an extension of your team to continually improve your sales results over time.
In the current automotive environment, clarity is the difference between a prospect that advances and one that stalls indefinitely. When your story is hard to explain, interest becomes hesitation, and hesitation becomes delay. That delay quietly becomes lost conversations and opportunities that never return.
Who we help
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![Car dealerships and sales]()
Car dealerships & sales
MARKETING SUPPORT
Franchise & independent retailers, car supermarkets, luxury specialists
We help dealerships increase demand, improve stock turn, and convert digital attention into sales by aligning marketing, merchandising, and sales activity to buyer intent. -
![Automotive marketing]()
Automotive industry
MARKETING SUPPORT
OEMs, suppliers, dealerships, mobility services, aftermarket, SDV platforms
We drive demand, leads, and clarity across OEMs, suppliers, and retailers by turning complex products and data into clear actions that improve sales performance and decision making. -
![Motorsport and performance engineering]()
Motorsport engineering
MARKETING SUPPORT
Motorsport suppliers, components, safety, simulation, testing, engineeringWe help motorsport businesses turn technical advantage into commercial strength, supporting sponsorship, partnerships, product positioning, and credibility across highly competitive and specialist markets.
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![Automotive Research & Consultants Marketing support]()
Research & consultants
MARKETING SUPPORT
Market intelligence, forecasting, strategy, benchmarking, advisory servicesWe support automotive research and consulting firms by strengthening positioning, increasing visibility, and translating insight into clear commercial narratives that drive engagement and influence decision makers.
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![Commercial vehicles and fleet]()
Commercial vehicles & fleet
MARKETING SUPPORT
Trucks, vans, fleet operators, leasing, telematics, fleet software
We help fleet focused businesses convert operational value into compelling marketing that supports longer sales cycles, multiple stakeholders, and measurable return on investment. -
![Restomods and restorations marketing]()
Restomods & restorations
MARKETING SUPPORT
Coachbuilders, artisans, restomods, continuation models, specialist OEMs
We help low volume manufacturers articulate craftsmanship, engineering depth, and brand value clearly, supporting demand, waiting lists, and premium positioning without diluting exclusivity. -
![Rail & mass transit]()
Rail and mass transit
MARKETING SUPPORT
Rolling stock manufacturers, operators, infrastructure suppliers, passenger services
We support rail and transit organisations by simplifying technical offerings, strengthening stakeholder communications, and aligning marketing with funding, procurement, and long term planning cycles. -
![Energy and electrification]()
Energy & electrification
MARKETING SUPPORT
EV charging, battery technology, energy management, and alternative fuels
We support energy and electrification businesses by framing technical solutions around outcomes, economics, and adoption barriers faced by transport and industrial customers. -
![Smart infrastructure and cities]()
Smart infrastructure & cities
MARKETING SUPPORT
Traffic systems, transport infrastructure, urban mobility platforms
We help infrastructure and smart city suppliers communicate impact, scalability, and value to public and private stakeholders and investors with clear messaging. -
![Aviation and aerospace services]()
Aviation & aerospace services
MARKETING SUPPORT
Aircraft manufacturers, MRO providers, airport services, aviation software
We help aviation businesses articulate safety, reliability, and innovation in clear commercial terms that resonate with passengers, operators, partners, investors, travel agencies and decision makers. -
![Mobility technology and software]()
Mobility technology & software
MARKETING SUPPORT
Connected systems, autonomy, ADAS, data platforms, AI-driven mobility tools
We help mobility and software companies explain complex platforms simply, accelerate trust, and generate qualified demand in markets where buyers need clarity before commitment.
How we help
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Brand Strategy
Automotive brand strategy support, positioning OEMs and dealerships to achieve growth through research driven messaging, customer segmentation and guidance for dealers, Tier One and research consultancies
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Campaign Management
Automotive campaign management that draws on our hands on experience running email campaigns, newsletters, lead nurturing and paid media, creating engaging content to acquire new customers and retain existing ones for dealerships, fleets and Tier One partners
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Digital Merchandising
Online product merchandising and UX optimisation to improve conversions for new cars, used vehicles and aftermarket parts, supporting dealerships, Tier One suppliers and research consultancy bespoke data and off-the-shelf reports
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Pitch Deck Support
Pitch deck development that draws on our hands on experience producing clear, engaging presentations that win investment and commercial deals for suppliers, startups, dealerships, Tier One partners and research consultancies to help secure funding and convert customers
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Website Management
SEO focused website content and technical management to increase organic visibility and lead conversion for automotive brands, dealerships and Tier One suppliers with research consultancy support
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Webinars & White Papers
Educational webinars and technical whitepapers designed to position you as an industry thought leader, build content partnerships with other automotive brands, leverage shared marketing reach, and generate high quality leads you can nurture through your own campaigns
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Event Management
Event planning and onsite delivery for automotive shows, product launches and dealer conferences that improve attendee engagement, lead capture and support Tier One activations and research consultancy programmes
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Graphic Design
Automotive graphic design support, creating on brand visuals, sales collateral and digital assets that capture attention, communicate clearly and enhance campaigns, helping carmakers, dealerships and Tier One suppliers deliver stronger launches and long term recognition
Just some of the brands our team have supported
Our Focus
What we have seen across almost all of our clients, dealerships, start-ups and suppliers alike, is that the biggest risk is not what’s broken, but what’s quietly underperforming. Buyers delay, internal champions spend more time justifying spend, and momentum dissolves into postponed decisions.
You may already have strong credibility, good meetings, and serious interest. The gap usually appears later. When buying teams struggle to explain your value internally, momentum slows even when intent is real. This is why clarity work matters earlier than most teams expect. Once hesitation sets in, marketing changes become reactive rather than strategic.
Six Lines Automotive was created to help car dealerships, automotive startups, motorsports suppliers, tier 1s and OEMs navigate one of the toughest periods in the history of the automotive industry.
Even when technical credibility is strong, delayed decisions and unclear messaging typically show up as momentum that doesn’t translate into outcomes. Meetings go well and then fade, internal stakeholders hesitate to commit, and commercial opportunities that once felt close simply slow down.
New & Used Car Dealerships
Frustrated by low inquiry rates and inconsistent online listings? We tackle missing links in your digital showroom, whether that is unclear photos, bland copy or confusing pricing, so you start attracting serious buyers.
Motorsport, Start-ups & Modifiers
Struggling to stand out in a crowded market? We help you cut through the noise by defining what makes you different and shaping messages that reach the right audience, so you build a loyal following.
Tier 1 Suppliers & Researchers
Finding it tough to get OEMs to notice your innovations? Our Go-To-Market support will sharpen your product story and craft outreach plans that speak directly to decision-makers, speeding up conversations and boosting contract wins.
Let’s chat
If you’ve recognised elements of this in your own buying cycles or sales discussions, the cost of waiting is often not obvious at first glance. But hesitancy often becomes inertia. A single conversation can solve that problem.
So we’d love to hear where you’re feeling the drop-off. Send us a quick message and we’ll take a look, ask you a few questions, and see how we can start solving problems together!
If you’re not a fan of forms, don’t worry!
You can always email us at:
info@sixlines.co.uk