New & Used Car Dealers
Marketing Support
Six Lines is a marketing agency specifically designed for the automotive industry. Having originated in digital merchandising for the largest used vehicle dealership in the UK, our team has decades of hands‑on experience in both B2C and B2B marketing within the automotive industry.
We help used-vehicle dealers transform their digital merchandising, turning everyday listings into powerful sales tools that strengthen their brand and build buyer confidence.
Our work goes beyond just generating leads. We help dealerships present their stock with the clarity, consistency and edge that lift perceived value, grab attention, and make every customer interaction feel more professional. Drawing on the same one-day, six-line approach that has guided our work with suppliers and OEMs, we help dealers stand out, sell faster, and earn more trust online.
How to use Autotrader descriptions to reduce your Days to Turn
What is Digital Merchandising?
Digital merchandising is how you show your vehicles online, so they attract the right buyers and convert interest into enquiries and sales. It is often the first step you get to control in your future customer’s buyer journey.
It brings together the visual elements, the wording and the technical setup that shape how a car appears in search results on sites like Autotrader, and on your own website.
Improving your digital merchandising might be the quickest way for your car dealership to make more money
What does digital merchandising cover?
Photography and video that show condition and key features.
We guide dealers on capturing clean, consistent images and short walkaround videos that highlight a car’s condition and equipment, so buyers feel confident before they even visit.
Headlines and Attention Grabbers that capture attention and set expectations.
We craft concise, compelling headlines and opening lines that make shoppers stop scrolling and click, driving more qualified enquiries straight to your team.
Full vehicle descriptions and organised spec presentation for easy scanning.
Our structured copy and feature layouts make it simple for buyers to quickly understand what a car offers, reducing hesitation and increasing the likelihood of a viewing.
Vehicle detail pages and site layouts that guide the buyer to book a viewing or request a video.
We help optimise pages to highlight next steps, guiding buyers naturally toward calls to action and increasing the chance of converting clicks into showroom visits.
Feed management and classified optimisation so inventory appears in the right searches.
We make sure your listings are visible where buyers are searching, optimising titles, specs and categories to capture attention and drive higher-quality leads.
It’s important to get this right…
Getting digital merchandising right is the quickest lever a car dealer has to change performance across the whole business. It is not just about pretty photos or clever writing. It directly affects how fast cars sell, how much money you make when they sell, and how much work your team has to do to close a sale.
Every day a car sits on your forecourt costs you money and future growth potential. Better listings drive more clicks and more qualified enquiries, which shortens your Days to Turn. Shorter turns mean you can buy more stock with the same cash and keep stock fresh online so you attract new buyers sooner.
Lower depreciation and lower reconditioning costs
Cars that sell faster lose less value. When buyers can see clear photos and honest descriptions, you get fewer surprises at inspection. That cuts time spent repairing or reconditioning and reduces the margin lost during negotiation.
Stronger margins and higher realised prices
Good presentation supports asking prices. Buyers expect to pay more for a car that looks cared for and is documented properly. Interestingly, the often want to spend more. Fewer last minute price drops and less haggling mean you keep more of your margin.
Fewer wasted viewings and a cleaner sales process
Clear photos and structured descriptions filter out shoppers who are not a fit. This lets your sales teams spend time with genuinely interested buyers, which speeds deals and improves close rates, and importantly, gives them time to build real relationships with customers.
Stronger dealership reputation and repeat business
Honest, clear, well-designed listings build trust. When a customer arrives at your dealership with an accurate understanding of what they will see, they are more likely to recommend you and come back when they next want a car.
and getting it right isn’t easy!
Getting digital merchandising right is harder than it looks. In busy dealerships, it often falls down the list of priorities and becomes a tick-box exercise.
“Have we got images for this car? Have you written a description? Great, NEXT!”
But this means losing your biggest advantage in getting that sale.
Of course, you can just have Six Lines take the stress off your team. We create listings that stand out, earn better enquiries and cut Days to Turn. From a few hours a month to daily support, we are here to help you move your dealership to the next level.
Click the button below to book a free review of your problem listings and get practical quick fixes you can use on your website and Autotrader today!
One Day Workshop
£750 (+VAT)
We spend a full day with you inside your business as we map every customer touchpoint from first hello to final sale. We pinpoint your biggest bottlenecks and deliver six clear actions you can apply for immediate lead growth.
Digital Merchandising
£Request quote
We transform your online showroom by refining imagery, crafting compelling vehicle descriptions and smart pricing so you attract more serious buyers, boost inquiries and drive showroom visits without guesswork.
Monthly Check-in
From £300 (+VAT) p/m - Note: existing clients only
Stay on top of your progress with monthly strategy reviews where we assess results, refresh your marketing ideas and recommend timely tweaks in content, social media and email so your pipeline never stalls.
Reduce your Days to Turn
Whether you sell new models or quality pre‑owned vehicles, Six Lines Automotive is your partner in driving more leads and closing more sales.
We map your entire customer journey, from first click to test drive, to uncover hidden roadblocks in your marketing strategy and digital merchandising, and unlock easy wins fast.
Then we share clear, strategic insights so your vehicles stand out online, buyers move smoothly through your funnel, and your showroom stays busy.
Just some of the automotive brands our team have supported
Contact us
We’d love to hear where you need support. Drop us a message and we’ll take a look, ask a few questions, and see how we can start solving problems together!
If you’re not a fan of forms, don’t worry!
You can always email us at:
info@sixlines.co.uk