Tier 1 Suppliers & Researchers
Marketing support
Six Lines is a marketing agency built for the automotive supply sector. Having started in digital merchandising for the largest used vehicle dealership in the UK, and spending almost a decade running the marketing of the leading automotive technology consultancy, our team brings decades of hands on experience in both B2B and B2C automotive marketing.
We help Tier 1 suppliers and automotive consultancies present technologies and services to OEMs with clarity and credibility. We convert technical content into buyer-ready assets that shorten evaluation cycles and improve the quality of meetings with engineering and procurement teams.
Our services include event management, white paper creation, news and promotional email campaigns, pitch deck support, webinars, and digital merchandising for research and supplier product pages. We pair workshop-led collaboration with practical deliverables so your product and commercial teams can engage OEMs with confidence.
Building on our approach that guides our work with dealers and OEMs, we map priority targets, produce client ready collateral and leave you with a clear action plan to start outreach.
Creating marketing campaigns that grab the attention of automotive OEMs
How we get OEMs to notice you
Event management
We plan and run OEM facing events that put your technology and people in front of the right engineers and buying teams. We manage venue selection, agenda design, speaker coaching, technical demos and attendee follow up so every event turns into a pipeline moment.
White paper creation and promotion
We help you create premium, magazine quality white papers that explain your product and service value clearly, and prove it with data and use cases. We shape the narrative so procurement and engineering read first and then ask for more detail.
News and promotional email campaigns
We create targeted press releases and OEM oriented email campaigns that land in the inbox of decision makers. Each message is written to state benefits clearly and drive a single next step such as a meeting request or technical demo.
Pitch deck support
We help you to refine technical slides into persuasive decks that speak to buyer priorities and risk reduction. We help structure your story, improve visuals and prepare speaking notes so your team can present with confidence and control.
Digital merchandising tailored to influencing OEMs
We transform supplier product pages and solution pages so OEM buyers can find technical specs, validation evidence and business cases quickly. We prioritise clear calls to action and downloadable materials that support procurement cycles.
Case studies and proof assets
We help you produce case studies, datasheets and validation reports that show how you reduced cost or risk for other customers. These assets support technical and commercial teams during RFQ and pilot phases, and help to push you through the decision gateways.
OEM outreach strategy
We map OEM targets, identify the right stakeholders and help run contact programmes that combine owned content, media and events. We make introductions easier by providing tailored collateral for each OEM need.
Win OEM business with marketing support tailored specifically for Tier 1 suppliers and automotive consultants
Getting the attention of OEMs is vital…
Getting OEM facing marketing right is the quickest lever a Tier 1 supplier has to change performance across the whole business. It is not just well designed slides or a technical white paper. It directly affects how fast pilots turn into production contracts how favourable your commercial terms are and how much time your engineers spend answering the same questions.
Every day a technology sits without OEM interest costs you time, lost opportunity, and buys your competitors time to implement your advances. Better marketing drives more qualified meetings and clearer technical conversations which shortens evaluation and procurement cycles. Faster cycles mean you can convert more opportunities with the same resource and win programmes sooner.
Shorter evaluation and procurement cycles
Clear buyer focused assets get your solution understood earlier in the process. When engineering and procurement see the right evidence up front, they move projects through technical gates faster.
Lower validation and rework costs
When OEMs understand the scope and limits of your tech from the start, you get fewer surprise requirements during integration. That reduces costly rework and keeps pilot budgets under control.
Stronger contract terms and higher realised value
High quality proof points and commercial narratives let you defend higher pricing and better terms. Well framed case studies and data sheets reduce margin pressure during negotiation.
Fewer wasted meetings and a cleaner sales process
Targeted collateral and precise outreach filter out tyre kickers and surface genuine buyers. That lets your commercial and technical teams focus on meetings that lead to pilots and contracts.
Easier introductions and a stronger reputation
Consistent professional material makes it simpler for partners or contacts to introduce you. Good OEM facing content builds trust and helps your company get invited to the right technical reviews.
and getting it right isn’t easy!
Doing this well takes time and discipline. In busy product and commercial teams, marketing often becomes a tick box exercise.
“Have we released the white paper? Have we got a slide deck? Great, NEXT”
That approach wastes your biggest advantage in front of OEMs - that if you immediately impress them, they want to tell their colleagues about you.
We can take that pressure off of your team. Six Lines creates OEM ready assets that open doors, earn you better meetings, and shorten cycles. From a short workshop, to hands on asset creation and ongoing campaign support, we work with your product and commercial teams so technical detail stays accurate and messages stay credible.
Click the button below to book a free review of your pitch deck, digital merchandising or upcoming products, and get practical quick fixes you can use to influence automotive OEMs.
Let us help you start better conversations with the engineers and buyers that matter.
One Day Workshop
£750 (+VAT)
Spend a focused day together as we nail your brand story, define your unique value and outline a go‑to‑market playbook that cuts through the noise.
Brand Accelerator Kit
£Request quote
A tailored bundle of core assets, messaging frameworks, standout visuals and ready‑to‑use templates to help you hit the ground running with your next campaign
Monthly Check-in
From £300 (+VAT) p/m - Note: existing clients only
A hands‑on subscription where we catch up each month to review your latest presentations, troubleshoot messaging gaps and share fresh ideas so you can keep building momentum.
Get the attention of automotive OEMs
Winning over OEMs demands clarity, credibility & impact.
Six Lines Automotive’s marketing support traces the full procurement journey to find the bottlenecks in your messaging and marketing strategy.
We translate those findings into clear recommendations that refine your value proposition, before helping you craft OEM‑ready presentations, and position you front and centre with the right decision makers.
Just some of the automotive brands our team have supported
Let’s Chat
We’d love to hear where you need support. Drop us a message and we’ll take a look, ask a few questions, and see how we can start solving problems together!
If you’re not a fan of forms, don’t worry!
You can always email us at:
info@sixlines.co.uk