Go-to-Market strategy for automotive suppliers
Marketing support built for automotive suppliers
The automotive industry is one of the most commercially demanding markets in the world. Long programme cycles, layered decision making and strict procurement gateways make entry difficult. A single unanswered question, messaging aimed at the wrong pain point, or simply a raised eyebrow at the wrong moment can stall a deal. But once you earn your place, the commercial upside is significant and long term.
We help you get there with tactical, targeted messaging designed to resonate with engineering, programme and procurement stakeholders.
Six Lines is a marketing agency built for the automotive supply sector. Having started in digital merchandising for the largest used vehicle dealership in the UK, and spending almost a decade running the marketing of the leading automotive technology consultancy, our team brings decades of hands on experience in both B2B and B2C automotive marketing.
We support Tier 1 suppliers, software companies, consultancies and technical product teams entering or expanding within the automotive market.
We define the right entry segment, sharpen value articulation, and convert often highly technical content into buyer-ready assets that shorten evaluation cycles and help key stakeholders to become the internal champions of your product.
Win OEM business with marketing support tailored specifically for automotive suppliers, software companies and research consultants
How we get OEMs to notice you
Go-To-Market support
Drawing on years of experience working alongside OEMs, Tier 1 suppliers and automotive consultancies, we help product, engineering and commercial teams define the right entry segment and clarify the commercial problem you solve within complex automotive environments. We map the stakeholder groups across engineering, programme and procurement, translating your value to their planning cycles and RFQ gateways, and build a structured activation plan so every campaign, event and meeting supports a clear commercial objective rather than scattered activity.
Event management
We plan and run OEM facing events that put your technology and people in front of the right engineers and buying teams. We manage venue selection, agenda design, speaker coaching, technical demos and attendee follow up so every event turns into a pipeline moment.
White paper creation and promotion
We help you create premium, magazine quality white papers that explain your product and service value clearly, and prove it with data and use cases. We shape the narrative so procurement and engineering read first and then ask for more detail.
News and promotional email campaigns
We create targeted press releases and OEM oriented email campaigns that land in the inbox of decision makers. Each message is written to state benefits clearly and drive a single next step such as a meeting request or technical demo.
Pitch deck support
We help you to refine technical slides into persuasive decks that speak to buyer priorities and risk reduction. We help structure your story, improve visuals and prepare speaking notes so your team can present with confidence and control.
OEM outreach strategy
We map OEM targets, identify the right stakeholders and help run contact programmes that combine owned content, media and events. We make introductions easier by providing tailored collateral for each OEM need.
Breaking into automotive
How the right Go-To-Market strategy can get you in
A capable supplier decides to enter automotive.
The product performs well in other sectors. The sales narrative is refined. Early meetings with automotive teams are positive. Interest is genuine… and then momentum slows.
For companies new to the sector, this is disorientating, as the product solves a real problem and is a proven success in other industries, but the sale simply didn’t happen. To understand why, it helps to understand what the automotive industry has lived through over the past decade.
How we most often help automotive suppliers
Go-to-Market Workshops
A focused first-stage workshop to define where you fit, what your strongest commercial story is, and how your wider go-to-market activity should take shape. It is designed to set direction before longer form campaign support, content development or market activation begins.
Technical Content Support
A practical content package built to help complex capability land more clearly with OEMs and other high value buyers. It can include white papers, case studies, presentation decks, landing pages and webinar content, all shaped to support stronger conversations and better commercial follow through.
Ongoing Marketing Support
A monthly support package to keep your messaging, content and campaigns moving in the right direction as plans develop. It is designed to provide regular input across thought leadership, webinar planning, content review and market activity so progress does not stall.
Just some of the brands our team have supported
Getting the attention of automotive OEMs
Winning over OEMs demands clarity, credibility & impact.
Six Lines Automotive’s marketing support traces the full procurement journey to find the bottlenecks in your messaging and marketing strategy.
We translate those findings into clear recommendations that refine your value proposition, before helping you craft OEM‑ready presentations, and position you front and centre with the right decision makers.
Let’s Chat
We’d love to hear where you need support. Drop us a message and we’ll take a look, ask a few questions, and see how we can start solving problems together!
If you’re not a fan of forms, don’t worry!
You can always email us at:
info@sixlines.co.uk