https://www.sixlines.co.uk/perspectives daily 0.75 2026-03-27 https://www.sixlines.co.uk/perspectives/automotive-go-to-market monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/ecff4157-c180-438f-8c73-832060f5c205/Six+Lines+Automotive.jpg Perspectives - Breaking into automotive: How the right Go-To-Market strategy can get you in - Make it stand out Six Lines - Automotive Go-to-Market Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/2da27a00-20a2-451a-9455-0a43028f3b24/Six+lines+automotive+go+to+market+support.jpg Perspectives - Breaking into automotive: How the right Go-To-Market strategy can get you in - Make it stand out Six Lines Marketing https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1771947088959-CNXG2DV3KU0PYQABR3WI/Automotive+go-to-market+meeting+with+an+OEM Perspectives - Breaking into automotive: How the right Go-To-Market strategy can get you in - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/84452fe2-b5f8-407e-bd3f-814aff646226/Six+Lines+automotive+go+to+market+strategy+-+building+champions.jpg Perspectives - Breaking into automotive: How the right Go-To-Market strategy can get you in - Make it stand out Six Lines Marketing https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/72841ff6-776e-44f2-b95f-1c40e944977f/Arming+your+champion+go+to+market+support.jpg Perspectives - Breaking into automotive: How the right Go-To-Market strategy can get you in - Make it stand out Six Lines Marketing https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1771947889180-L09OKGLFLRC78VERN2QY/An+automotive+OEM+procurement+meeting+for+purchasing+software Perspectives - Breaking into automotive: How the right Go-To-Market strategy can get you in - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sixlines.co.uk/perspectives/synthetic-fuels-marketing monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/5cc9cd0d-1726-43cb-83d7-a686809d8654/Synthetic+fuel.jpg Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/df72ac34-b278-44b3-888c-a4fa5bea9be1/How+to+make+synthetic+fuel.jpg Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/a2d418f6-2a6a-43c5-969c-1aaca2cb12ed/Synthetic+fuels+and+trav Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/8bafc221-f4b3-4a13-8a0a-87493f999f61/Bottled+water.jpg Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/a7fc9517-f237-463d-bfd2-e4da11760b4d/perrier+and+evian.jpg Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/c0197dc0-6b2a-4664-b707-c089f5f15499/BMW+Efuel.jpg Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/46b9572b-8e40-461a-882e-09cd117221f0/Synthetic+fuel+costs.jpg Perspectives - Synthetic Fuels: The tipping point where e-fuels either mature or stall - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sixlines.co.uk/perspectives/automotive-startups-why-oems-and-suppliers-hesitate monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/f86934eb-8d3a-4ecf-bb8b-ef77d0a7b4de/Automotive+start-ups.jpg Perspectives - Automotive Startups: Why OEMs and suppliers hesitate after good meetings - Make it stand out Six Lines - Automotive Startups Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/632c383c-64b4-4ae3-bb71-406cb5a69efe/Automotive+startups+meeting+tips Perspectives - Automotive Startups: Why OEMs and suppliers hesitate after good meetings https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/fd87ac1a-e762-461f-ab75-07464bb3eedb/Automotive+start+ups+marketing+tips.jpg Perspectives - Automotive Startups: Why OEMs and suppliers hesitate after good meetings - 5 marketing tips for automotive start-ups First, be clear about boundaries early. Explaining what your product or service does is only half the job. Being explicit about what it does not do reduces anxiety and makes internal discussion easier. Second, frame pilots as contained steps. Scope, effort, ownership, and exit conditions should be clear from the outset. Buyers are more comfortable progressing when they can see how something could stop cleanly if needed. Third, acknowledge risk rather than avoiding it. Buyers know risk exists. Addressing it calmly signals judgement and maturity, not weakness. Fourth, provide assets buyers can reuse internally. One-page explanations, short risk notes, and honest maturity statements travel further than pitch decks when decisions are discussed without you present. Finally, make repeatability visible. Buyers want to see that what you are offering is not a one-off demonstration. Even if the first step is small, they need to understand how it could fit into a longer relationship. https://www.sixlines.co.uk/perspectives/engineering-consultancy-predictable-growth monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/89094c95-895e-46a5-a1a9-d628c3126763/MK+tech+corridor.jpg Perspectives - Engineering & technology SMEs: How to move beyond technical expertise into predictable growth - Make it stand out Six Lines Marketing https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1772711975129-OW1D573L2QEP5YZZAOPJ/Milton+Keynes+marketing+support+for+Engineering Perspectives - Engineering & technology SMEs: How to move beyond technical expertise into predictable growth https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1772712426150-5NPW95ZAEO9DWSYVS65X/Marketing+for+Milton+Keynes+technology+businesses Perspectives - Engineering & technology SMEs: How to move beyond technical expertise into predictable growth https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/b47ff1fe-1b26-4d69-944f-ddda82be884c/Marketing+support+agency+milton+keynes Perspectives - Engineering & technology SMEs: How to move beyond technical expertise into predictable growth https://www.sixlines.co.uk/perspectives/advanced-thermal-management-semiconductor-marketing monthly 0.5 2026-03-06 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/c84ad97b-5363-4b61-a3a6-b2c720133782/Thermal+management+wafer+layer.png Perspectives - Thermal Management: Why the market is undervaluing the key to its next performance jump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/aefeb1b5-f971-471c-98c7-5d878230064e/Automotive+prototyping+team Perspectives - Thermal Management: Why the market is undervaluing the key to its next performance jump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/40ad5f66-1ecc-43d7-ad37-39e0813de49f/Chips.jpg Perspectives - Thermal Management: Why the market is undervaluing the key to its next performance jump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/917dd8af-8676-4cb0-8d2f-892032a9e566/Intel+inside.jpg Perspectives - Thermal Management: Why the market is undervaluing the key to its next performance jump - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/b4c83182-57e5-459b-bd9b-a2dba1c6063d/Gorilla+glass.jpg Perspectives - Thermal Management: Why the market is undervaluing the key to its next performance jump - Make it stand out Source: Corning https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/02aac900-c34c-4dc5-b361-837d03b447ce/CoolSem.jpg Perspectives - Thermal Management: Why the market is undervaluing the key to its next performance jump - Make it stand out Source: CoolSem https://www.sixlines.co.uk/perspectives/classic-car-dealer-marketing-credibility-profit monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/379576f4-a5ce-47be-8219-9e1207a97877/Porsche+993+Vesuvio+classic+car+marketing.jpg Perspectives - Car Dealers: How classic car dealers turn credibility into profit - Make it stand out Six Lines - Classic Car Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/4b1ccf9c-3047-4bb1-9794-1c1ce984989e/Mercedes+190sl+barn+find+classic+car+marketing.jpg Perspectives - Car Dealers: How classic car dealers turn credibility into profit - A car’s condition is only a weak point if you don’t explain it. Strong classic car dealer marketing treats each car as a product in its own right. That means explaining why the car exists in its current state. What work has been done, when, and why. What has been preserved deliberately, what has been improved carefully, and where judgement has been applied. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/dd629830-257a-4d52-a3c8-de226a3985f3/Alpina+wheel+classic+car+marketing.jpg Perspectives - Car Dealers: How classic car dealers turn credibility into profit - Classic car buyers behave very differently to new car buyers. With new cars, buyers rely on manufacturer specifications, warranties, and dealer networks. With classics, value sits in knowledge, judgement, and trust. Service history matters more than mileage. Ownership knowledge matters more than option lists. Dealer understanding of known weak points matters more than headline performance figures. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/d15b0be0-ba74-4958-a3c9-96a954d048cd/Countach+classic+car+marketing.jpg Perspectives - Car Dealers: How classic car dealers turn credibility into profit - 5 tips for clearer classic car dealer marketing Treat service history as a story, not a list. Explain why key work was done and what it means for future ownership. Acknowledge known weak points. Explain how they have been inspected, repaired, or managed. Why? Because silence creates suspicion, and potential buyers will fill in the blanks themselves, with the worst possible option. Separate originality from correctness. Be clear about what is original, what has been replaced, and why that was the right decision, why it is best practice. Use photography to show care, not just shine. Undersides, engine bays, details, and known problem areas matter. Write listings so buyers can repeat your words to someone else. If they can explain the car confidently, you have done your job. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/d33b99eb-63b9-497f-8899-341599a4ea4b/Porsche+993+gt2+six+lines+classic+car+dealer+marketing.jpg Perspectives - Car Dealers: How classic car dealers turn credibility into profit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sixlines.co.uk/perspectives/automotive-consultancies-oem-budgets monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770377782804-LJLLQKNLINA2X9PMBZ7O/Automotive+consultancies+and+OEM+budget+cuts Perspectives - Automotive Consultancies: How to survive OEM budget cuts - Make it stand out Six Lines - Automotive Consulting Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770380386788-8QJQAM5HX2BPKKW99J6D/Automotive+consultancies+marketing+support Perspectives - Automotive Consultancies: How to survive OEM budget cuts https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/756ed93e-3737-4628-98a4-5e3d2bea0097/Automotive+cyber+security+teams Perspectives - Automotive Consultancies: How to survive OEM budget cuts - Cyber security services Frame your work around exposure reduction and assurance. Be clear about which risks you identify, how your findings are prioritised, and how your output supports internal sign-off and audit defence. Always position your service as ongoing protection against a scaling threat, not a one-off activity. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770379128530-TMQ7UP58KD2ZY6TIHA1D/Automotive+UX+CX+HMI+Testing+Teams Perspectives - Automotive Consultancies: How to survive OEM budget cuts - UX, CX and HMI testing services Lead with risk to safety, brand, and customer trust. Explain how your work prevents late changes, reduces complaints, and supports approval decisions. Make outputs easy to reuse internally, not just insightful. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/990121d2-bbbb-466b-ab7e-e1fcc38e9273/Automotive+Compliance+team Perspectives - Automotive Consultancies: How to survive OEM budget cuts - Compliance and regulatory services Focus on timeline protection and certainty. Explain how your work reduces rework, avoids delays, and gives programme teams confidence at key gates. Be explicit about scope so buyers know exactly what risk you own. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/aefeb1b5-f971-471c-98c7-5d878230064e/Automotive+prototyping+team Perspectives - Automotive Consultancies: How to survive OEM budget cuts - Prototyping and validation services Frame your value around speed and cost avoidance. Show how early validation reduces downstream spend and disruption. Link findings directly to decisions, not just data. https://www.sixlines.co.uk/perspectives/restomod-marketing-credibility-craftsmanship monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/319a5dab-2ab4-4b76-addd-9c089d654ed8/Restomod+components+marketing.jpg Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - Make it stand out Six Lines - Restomod Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/ce1b35eb-1538-4980-9bcb-42e1cc20ecb0/Restomod+interior+marketing Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/b08a8a03-a4a3-4cd9-9263-33abdf9d41f0/Restomod+engine+design+marketing.jpg Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - This is where many low-volume automotive businesses struggle. The workshop takes priority, which is understandable. But when the digital and communication experience fades into the background, clients are left to fill the gaps themselves. What if this silence means a delay? What if this lack of detail is a lack of control? In this segment, the build journey is part of the product. How a customer feels while waiting matters just as much as how they feel on handover day. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/d61e8c4a-7a10-4d97-b901-c54d20b4af69/Restomod+engine+marketing.jpg Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - Build updates A short monthly update that answers three things: where their car is, what changed since last update, what happens next One photo set that shows real work, not polished hero shots. Close ups of stitching, machining, paint prep, jigging, test fitment A short note explaining one decision you made, and why. This signals engineering judgement and care A simple timeline view that shows the stage, even if dates move. Buyers accept movement more easily than silence https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/b97f50ed-add1-419a-8d04-fd514d7a74f4/Restomod+community Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - Community updates Owner deliveries. Not as bragging, but as proof of throughput and finishing quality Workshop moments. Short videos of testing, shakedown, or calibration Events and meet ups. Track days, breakfast meets, factory visits, owner runs New content that reinforces credibility. A short piece on reliability choices, validation approach, or parts sourcing https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/4797feb7-ad01-4680-87f2-9891fd6e9fac/Restomod+wheel+orange+marketing+support.jpg Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - Surprise physical gifts A painted speed form in their chosen colour and finish A leather keyring in their interior hide and stitch colour An uncut key delivered early, replaced at handover Printed photos of the build with handwritten status updates on the back https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/92996ede-af40-4c41-9f04-cbe4e50e7869/Restomod+alfa+romeo+marketing.jpg Perspectives - Restomod Marketing: Exceptional craftsmanship is no longer enough - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sixlines.co.uk/perspectives/perspectives/tier-1-supplier-marketing-to-oems monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/0ce2b3e8-1064-4761-aeba-c92962270b8f/Tier+1+marketing.jpg Perspectives - Tier 1 Suppliers: How to market complex products to OEM buyers - Make it stand out Six Lines - Supplier Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770365011528-0EJBG7ZZKPAGPWZ1866J/Automotive+OEM+building Perspectives - Tier 1 Suppliers: How to market complex products to OEM buyers https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770366291229-BK9K1KSHPDD13UGD1YFJ/Automotive+Tier+1s+buyer+questions Perspectives - Tier 1 Suppliers: How to market complex products to OEM buyers - What the buyer needs, and needs early, is clarity on a small set of questions. What problem does this solve in programme terms? Why should we trust you? What does it take to integrate? What proof do you have? What happens next if we want to explore? https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770364732169-27XBMNRAKXOOIFZHU4JU/Automotive+Tier+1+marketing Perspectives - Tier 1 Suppliers: How to market complex products to OEM buyers - Tier 1 marketing message framework The OEM problem in one sentence Be specific! Try to tie this to something like safety, compliance, warranty risk, cost exposure, or time to SOP. The impact in programme language Explain the changes for the vehicle programme. This could be integration effort, validation cost, weight, energy use, sensor coverage, failure modes, or service impact. The proof Show what you have tested, validated, shipped, or certified. Where it has been used, what maturity looks like today, and what comes next. This is where you get to show off. Maybe add a bit of brand heritage. The integration story Add some clarity around interfaces, compute, packaging, tooling, manufacturing readiness, and support. Be honest about the effort needed. OEM buyers hate surprises. Especially if they are in a meeting, getting these questions, and don’t already have the answers from you The commercial path Here we cover what a pilot looks like, the realistic timelines, resourcing, what you will need from the OEM, and what the first serious conversation should cover. https://www.sixlines.co.uk/perspectives/motorsport-suppliers-how-to-use-brand-heritage monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/262b8c51-21ae-4774-93cb-832749cc0e6e/Motorsport+heritage+marketing.jpg Perspectives - Motorsport Suppliers: How to use brand heritage to win sales - Make it stand out Six Lines - Motorsport Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770305293881-MBCQMCCCUC344KAPVHE9/unsplash-image-oD_HLKcG_Eo.jpg Perspectives - Motorsport Suppliers: How to use brand heritage to win sales - The buyer is asking ‘can I rely on you?’ Answer that with proof points they recognise. Testing discipline Quality processes Traceability Support and spares Clear lead times Clear fitment guidance Clear installation support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770305521077-417Y2ZZL2DMQ3PZCSN75/Motorsport+marketing+support Perspectives - Motorsport Suppliers: How to use brand heritage to win sales - Highlight which segments you win in and prove you know why. How you defend premium pricing How you generate inbound demand How you support distributors, sponsors and partners How you turn one-off projects into repeatable product lines How you protect quality as your volume grows Heritage should support the plan, it must not replace it. https://www.sixlines.co.uk/perspectives/autotrader-reduce-your-days-to-turn monthly 0.5 2026-02-26 https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/85182a73-bd99-4d53-9ba8-6fc0c571703b/IMG_2447.jpeg Perspectives - Autotrader: How to reduce your days-to-turn - Make it stand out Six Lines - Car Dealer Marketing Support https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/09f14c10-a711-475a-8b42-4c364e49f89c/Screenshot+2025-10-21+at+12.30.31.png Perspectives - Autotrader: How to reduce your days-to-turn - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1b084037-e708-4a93-b816-22ead2786cf3/Six+Lines+Marketing+one+day+workshop.jpg Perspectives - Autotrader: How to reduce your days-to-turn - Pricing is emotional in dealerships. … it really, really shouldn’t be. You need a simple view of where you sit versus the market, and a set of rules for when to adjust your price, when to improve the listing, and when to change the plan. https://images.squarespace-cdn.com/content/v1/68285fed1d05a16979664f79/1770296435023-HYQVPBMKXY6SXXH52J9I/Marketing+support+for+car+dealerships Perspectives - Autotrader: How to reduce your days-to-turn - A quick content routine for your team Monday: review the slowest movers and prioritise the top ten. Tuesday: refresh adverts for those ten, photos if needed, headline and first three lines always. Wednesday: review pricing position and make confident moves, not tiny weekly drips. Thursday: check enquiry handling. Response times, first call quality, reserve process. 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