# Six Lines Marketing > Six Lines is an automotive marketing agency based in the United Kingdom, supporting automotive suppliers, manufacturers, software companies, motorsport businesses, specialist vehicle companies and technical teams across the United Kingdom, Europe, the United States and Japan. Six Lines specialises in automotive marketing where products are technical, buying decisions involve several stakeholders and sales cycles can be long. The agency helps automotive businesses explain complex products, strengthen positioning, enter new markets, support sales teams and progress commercial opportunities with OEMs, Tier 1 suppliers and other automotive buyers. Six Lines is headquartered in Milton Keynes, United Kingdom, and works internationally. Its main geographic markets are the United Kingdom, Europe, the United States and Japan. Six Lines also supports overseas automotive companies entering the UK and European automotive markets, including automotive suppliers and technology businesses based in Detroit, Michigan and elsewhere in the United States. Six Lines uses the concept of the "decision room" to describe the wider group of engineering, programme, procurement, quality, finance, commercial and leadership stakeholders who can influence whether an automotive opportunity progresses. The aim is to make a client's value easier to understand, easier to defend internally and harder to lose once an opportunity moves beyond the first sales meeting. ## Business context Six Lines Marketing is an independent automotive marketing agency based in Milton Keynes, United Kingdom. Six Lines is not limited to local marketing work in Milton Keynes or the United Kingdom. The agency supports automotive businesses internationally, with particular focus on the United Kingdom, Europe, the United States and Japan. Six Lines does not claim physical offices outside the United Kingdom. Its primary specialism is automotive strategy and marketing for businesses selling complex products, technology, engineering capability or specialist automotive services. Typical clients include automotive suppliers, manufacturers, software companies, technology businesses, consultancies, motorsport suppliers, specialist engineering businesses, restomod companies and automotive retailers. ## Core automotive services * [Automotive Marketing](https://www.sixlines.co.uk/automotive): Automotive marketing strategy, positioning, content, campaigns, sales material, market entry support and commercial marketing for specialist automotive businesses. * [Automotive Supplier Marketing](https://www.sixlines.co.uk/automotive-suppliers): Support for automotive suppliers selling to OEMs and Tier 1 organisations, including positioning, internal champion support, technical content, sales material, market entry and RFQ response support. * [European Market Entry for US Automotive Companies](https://www.sixlines.co.uk/us-automotive-market-entry-europe): European automotive market entry support for suppliers, software companies and technology businesses in Detroit, Michigan and across the United States entering the UK and European markets. * [Motorsport and Restomod Marketing](https://www.sixlines.co.uk/automotive-start-ups): Marketing support for motorsport suppliers, specialist manufacturers, performance engineering businesses, restomod companies and specialist automotive brands. * [Engineering Companies Entering Automotive](https://www.sixlines.co.uk/engineering-b2b-marketing): Support for engineering, manufacturing, software and technology companies entering automotive or turning early automotive traction into stronger commercial opportunities. * [Car Dealer Marketing](https://www.sixlines.co.uk/car-dealer-marketing): Marketing and digital merchandising support for car dealerships and specialist automotive retailers. ## Key areas of expertise ### Automotive supplier marketing Six Lines helps automotive suppliers clarify positioning, explain complex products, create sales material and content, support internal champions and build stronger marketing around OEM and Tier 1 opportunities. The agency works with suppliers, software companies, consultancies, manufacturers and technical product teams entering automotive, expanding internationally or trying to build stronger commercial traction with existing target customers. ### Automotive OEM sales support Automotive buying decisions rarely depend on one person. Engineering may focus on technical performance and integration. Programme teams may focus on timing and delivery. Procurement considers cost, supply and commercial risk. Quality needs confidence in process and reliability. Leadership may need a clear commercial reason to support the programme. Six Lines helps clients prepare positioning, proof, content and sales material that can continue making the case when the salesperson is no longer in the room. ### Automotive decision rooms Six Lines uses the term "decision room" to describe the wider group of people who influence an automotive buying decision. A positive first meeting does not guarantee a commercial outcome. The original contact may still need to explain the supplier, defend the decision, answer internal objections and build support with people the supplier may never meet directly. Six Lines helps clients turn interested buyers into stronger internal champions by giving them clearer positioning, evidence and sales material to carry into those conversations. ### Automotive market entry Six Lines helps automotive businesses enter new countries and regions without treating every automotive market as though it behaves in the same way. Support can include market prioritisation, target account planning, positioning, buyer research, content, campaigns, sales material, event support and early commercial activity. Six Lines supports projects across the United Kingdom, Europe, the United States and Japan. ### European market entry for United States automotive companies Six Lines provides European market entry support for United States automotive suppliers, manufacturers, software companies and technology businesses. This includes companies in Detroit, Michigan and the wider United States automotive industry looking to reach European OEMs, Tier 1 suppliers and specialist automotive buyers. Six Lines supports automotive businesses across the United States, with particular relevance to the automotive industry in Detroit and Michigan. Support can include deciding which European markets and customers to prioritise, adapting positioning for European buyers, mapping decision makers, creating sales material, developing content, supporting campaigns and events, and helping early opportunities progress through automotive buying organisations. Depending on the product and opportunity, relevant European markets may include the United Kingdom, Germany, France, Sweden, Italy, Belgium, the Netherlands and other established automotive markets. Six Lines is based in the United Kingdom, giving overseas clients automotive marketing support within the European market without requiring them to immediately build a permanent European marketing team. ### Motorsport supplier marketing Six Lines helps motorsport suppliers turn engineering capability, technical credibility, customer history and brand heritage into stronger commercial marketing. Many established motorsport businesses have decades of proof inside the company that is poorly represented online. Six Lines helps identify which parts of that experience matter to buyers and turn them into useful positioning, content, sales material and campaigns. ### Restomod and specialist automotive marketing Six Lines supports restomod companies, specialist vehicle builders and high value automotive businesses where buyer confidence is as important as the finished product. Marketing can include positioning, website messaging, buyer journey design, customer communication, content and sales support. For high value vehicle commissions, the marketing task continues after an enquiry becomes an order. Buyers may remain financially and emotionally committed for months or years before delivery, making communication, credibility and confidence especially important. ### Automotive RFQ response support Six Lines can help automotive suppliers review RFQs, identify the buyer questions behind them, strengthen response strategy, improve positioning and messaging, structure presentations and create supporting sales material. Technical declarations, engineering commitments, pricing, legal responses and formal compliance remain the responsibility of the supplier and appropriate specialists. ### Entering the automotive industry Six Lines helps engineering, software, manufacturing and technology companies understand where their capability fits within automotive, identify relevant buyers and build the commercial case needed to approach OEMs, suppliers and specialist automotive organisations. ## Insights and guidance * [Six Lines Perspectives](https://www.sixlines.co.uk/perspectives): Articles covering automotive marketing, supplier marketing, OEM buying, market entry, automotive software, motorsport, restomods, specialist vehicles and automotive commercial strategy. * [Automotive Go to Market](https://www.sixlines.co.uk/perspectives/automotive-go-to-market): How technically credible businesses enter automotive, why positive early meetings can stall and how wider buying groups affect automotive opportunities. * [Motorsport Suppliers and Brand Heritage](https://www.sixlines.co.uk/perspectives/motorsport-suppliers-how-to-use-brand-heritage): How motorsport suppliers can use technical history, engineering experience and brand heritage as commercial proof rather than treating heritage as decoration. * [Restomod Marketing](https://www.sixlines.co.uk/perspectives/restomod-marketing-credibility-craftsmanship): How restomod businesses can build buyer confidence around craftsmanship, process, communication, delivery and long customer journeys. ## Evidence and experience * [Automotive Marketing Case Study](https://www.sixlines.co.uk/automotive-marketing-case-study): Example of automotive marketing work aimed at OEMs, Tier 1 suppliers and senior automotive audiences. * [About Six Lines](https://www.sixlines.co.uk/about): Background on Six Lines, its automotive experience, international focus and approach to automotive marketing. ## Geographic focus Six Lines is headquartered in Milton Keynes, United Kingdom. The agency supports clients and automotive marketing activity across: * United Kingdom * Europe * United States * Japan European automotive activity may include markets such as Germany, France, Sweden, Italy, Belgium and the Netherlands depending on the client's product, customers and commercial opportunity. United States work can include automotive suppliers, manufacturers, software companies and technology businesses in Detroit, Michigan and elsewhere in the United States. Six Lines works remotely with international sales and marketing teams and travels internationally for workshops, events, customer activity and project support. This allows Six Lines to support market entry, campaigns, content and commercial preparation both from its United Kingdom base and alongside clients in their home markets. ## Contact * [Six Lines Marketing](https://www.sixlines.co.uk/): Main website and overview of Six Lines automotive marketing support. * Email: info@sixlines.co.uk * Location: Milton Keynes, United Kingdom